Who we are

Hey, I’m Phil. I’m the owner and Chief Hype Officer at Hype Lab Media. I was a high school and college athlete and now coach my son’s football, 7v7 and travel baseball teams. The Hype Lab was a project born out of frustration with the sports photography industry. Every year we as parents spend lots of money for our children to play club, travel and high school sports at the highest level. Yet with all the training, practices, equipment and swag that we pay for, we’ve never had an option to capture our kids in their element doing the sport they love. I’ve always wanted awesome pictures of my son in action, on the field, doing what he loves. I have been a professional photographer since 2008 and every year I’m just continually disappointed with the awful pictures that come from the volume photography companies our clubs hire to photograph their teams. So, in 2024 I decided to take matters into my own hands. I went out one evening with a bunch of lighting equipment and my camera and some creative ideas and got some amazing and dramatic action shots of my son Cam. A few days later I posted several on Facebook and the response was overwhelming! Turns out other Club, Travel and High School sports parents have felt the same way I do!

I have won many different awards and been featured in publications for my senior work. What's unique about my style is the dramatic look I am able to get that makes your images look like they should be in a magazine in a brand ad. I developed this style shooting for some major brands over the years such as Urban Outfitters, Lululemon, MVMT, Harper & Sky and others. My seniors love my style, because they actually want to share them on social media instead of getting stuck with stiff, over-posed and cheesy images.

I love sports. I love coaching. I love being around athletes. And I love creative media. I have a content marketing background, so The Hype Lab is the marriage of two of my greatest passions! I was a 5 sport athlete in High School, so I have a huge appreciation for the hard work and sacrifice my athletes put into their craft and I love capturing them in that element. With my commercial brand background, I strive to give my athletes images that look like they could be in a Nike or Under Armour advertisement. Or something you would see from the media department at a D-1 School. I want to celebrate all your dedication! Hype Lab sessions are fun, energetic and our athletes get so much from the experience! I would love to meet you and have the opportunity to bring you and your athlete into The LAB!